WHERE MAGIC MEETS GAMEPLAY
// logo + brand design, Arcanite Studios: a full-service video game developer
Video game development is a rapid growing industry, currently surging in popularity. In markets like this, you need a brand that sets you apart. Arcanite Studios is a developer based out of Georgia that offers a wide range of game services and consultations. With a personalized approach for each client’s project, Arcanite provides a high-quality experience every step of the way. With that in mind, the branding for Arcanite was a challenge as it needed to convey expertise in multiple areas across varying landscapes.
Pulling from Arcanite, a mineral used commonly in glass and ceramics, I created a crystal-shaped mark that featured an inner spectrum of colors ranging from deep seafoam green to vibrant royal purple. Within that shape, the letterform ‘A’ emerges, forcing the colors in one direction. The wordmark continues this movement with curved points and select cuts to lead the eye.
view brand guidelines ︎︎︎
// logo + brand design, Arcanite Studios: a full-service video game developer
Video game development is a rapid growing industry, currently surging in popularity. In markets like this, you need a brand that sets you apart. Arcanite Studios is a developer based out of Georgia that offers a wide range of game services and consultations. With a personalized approach for each client’s project, Arcanite provides a high-quality experience every step of the way. With that in mind, the branding for Arcanite was a challenge as it needed to convey expertise in multiple areas across varying landscapes.
Pulling from Arcanite, a mineral used commonly in glass and ceramics, I created a crystal-shaped mark that featured an inner spectrum of colors ranging from deep seafoam green to vibrant royal purple. Within that shape, the letterform ‘A’ emerges, forcing the colors in one direction. The wordmark continues this movement with curved points and select cuts to lead the eye.
view brand guidelines ︎︎︎
credits
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—
role
designer
designer
team
executive creative director: mitch benes; creative director: daisha marquardt; brand guide graphic designer: michelle nguyen; copywriter: faith villamonte
executive creative director: mitch benes; creative director: daisha marquardt; brand guide graphic designer: michelle nguyen; copywriter: faith villamonte
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