TURNING BIG MESSES INTO SHORT STORIES
// the orange and green are on the scene, a SERVPRO awareness campaign

SERVPRO is a leader in the cleaning and restoration industry with more than 2310 locations nationwide. Two of those locations in rural Nebraska were in need of a bit more awareness and connection in their community. 

Since it is bit unrealistic to go around burning houses and flooding basements, not to mention way over budget, we found that working with miniatures would do just the trick. This allowed us to use play on words in our copy that would grab attention and be memorable while also keeping us sane. Reaching directly to apartment complexes, property managers, major corporation warehouses and commercial rentals with direct mail that was sure to pass the trash can test. No one could resist a heavy duty koozie, mini cooler and a nifty looking hat for their next tee-time or baseball game, especially when it comes in a custom-designed box with a bunch of fun orange and green ribbons. Lastly throw in a magnet or two with the SERVPRO number, cause you never know when you might need it, but when you do, the orange and green will be on the scene.